We show how the work went, not just the final picture.
We break down the client's situation, our actions and the result — with confirmed figures.
Catalogue
Real projects
Recruitment agency
Before
150 employees. The market was changing, competition was growing, and clients' expectations of speed, flexibility and convenience had shifted — the company began to lose ground.
What we did
A comprehensive analysis: interviews, market research, a marketing audit and process analysis → Development of a marketing strategy → Website update and adaptation to the new product matrix → Launch of social media marketing and targeted advertising → CRM guidelines and working standards → An AI assistant for sourcing and assessing candidates → Automation of budgeting and HR project management
948 people in the company. They had worked on wholesale supply and decided to move into the retail market with their own brand and online sales.
What we did
Analysis of the market and the target audience → Development of the brand concept and positioning → Setting up social media accounts (Instagram, TikTok, VK) → Development and launch of an online store → Launch of sales on marketplaces → Advertising campaigns and influencer collaborations → AI chatbots for customer service → Development of a pricing policy and loyalty programmes
1,150 people in the company. They needed to grow repeat sales and automate routine tasks — patient records, appointment booking and answers to common questions.
What we did
Development of a marketing strategy focused on client retention → Creation of loyalty programmes and personalised offers → Repackaging and management of social media, setting up targeted advertising → Development of a content plan → Standardisation of internal processes: "as is" → "to be" → Improvements to the CRM system → An AI chatbot for booking appointments and answering questions → Guidelines and instructions for staff
A team of 7. There were not enough new students, and marketing activities were not delivering results.
What we did
A comprehensive business analysis and development of a marketing strategy → A content plan with educational materials, success stories and master classes → Influencer partnerships and targeted advertising → Optimisation of business processes and introduction of standards → An AI tool to automate content marketing → Integration of an AI chatbot with a knowledge base
The clinic needed to increase patient flow and encourage appointment bookings.
What we did
Process analysis and staff interviews → Development of a marketing strategy with a referral programme → A content strategy → Optimisation of the client journey → Updated communication scripts and staff training → A chatbot to automate routine tasks
81 people in the company. Marketing activities were not working, the brand had little visibility on social media, and the team was overloaded with routine tasks.
What we did
Development of a marketing strategy with educational content → Optimisation of internal processes and standardisation of procedures → An AI assistant to automate report preparation → Active management of social media
The agency was launching a property search project covering the UAE, Turkey, Georgia, Thailand and Indonesia. The website was already live but brought in no leads. The social media presence and the advertising funnel still had to be created.
What we did
Analysed the product and competitors' offers → Developed a social media promotion strategy → Created accounts on Instagram, Facebook and Telegram → Filled them with expert and sales content → Prepared a lead magnet and launched advertising
The network had six branches and two shared Yandex Direct campaigns. Few enquiries came in. The advertising structure did not separate branches or types of classes, even though courses for children, courses for adults and master classes met different customer needs.
What we did
Analysed the existing campaigns → Built new campaigns split by branch → Added geographic targeting → Separated courses for children, courses for adults and master classes
The company had a website and two Yandex Direct campaigns. The campaigns had not been updated for more than four months. The task was to improve enquiry generation and bring the advertising in line with the company's current lines of work.
What we did
Analysed the website → Drew up and implemented a plan of changes to raise conversion → Built new advertising campaigns for the current lines of work → Split the campaigns by region and profession
Shoots and production of materials were costly. Once the cost of acquiring a client through advertising was factored in, the old content model did not pay off. Posts went out about once every two weeks.
What we did
Developed a new content model built on the client's own materials → Reduced the dependence of publications on new shoots → Established a regular publishing rhythm: from 0.5 to 3 posts a week on average
Result
2.5× lessThe whole content production budget was reduced
For six months the clinic had recorded a decline in patients and revenue. We needed to understand the whole patient journey: from choosing a clinic and the first enquiry to discussing a treatment plan and coming back for another visit.
What we did
Analysed the clinic's competitors, services and prices → Studied the website, advertising, CRM, correspondence and calls → Developed a marketing strategy → Updated the website and advertising campaigns → Drew up a map of contacts with potential patients and scripts for sales and upsells
The agency won new clients mainly through referrals from existing ones. There was no steady flow of inbound enquiries. At the same time, the company needed to update its offer on the market and its processes for working with outsourced staff.
What we did
Analysed the services, processes, team, competitors and marketing → Developed a business concept, an adaptive product matrix and a marketing strategy → Updated the service packaging, the website and social media; launched promotion → Introduced working guidelines for outsourced staff → Automated selection, training and testing
