Case
An HR outsourcing agency in the USA
Over the year the client base grew by 20% and client LTV by 32%.
Before
New clients came from referrals
The agency won new clients mainly through referrals from existing ones. There was no steady flow of inbound enquiries. At the same time, the company needed to update its offer on the market and its processes for working with outsourced staff.
What we did
We updated the offer, the promotion and the processes
Analysed the services, processes, team, competitors and marketing
Developed a business concept, an adaptive product matrix and a marketing strategy
Updated the service packaging, the website and social media; launched promotion
Introduced working guidelines for outsourced staff
Automated selection, training and testing
Results
Growth of the client base and LTV over a year
Client base
Client LTV
Services used
The service areas worked together
Next step
Let's look at your situation
Context first, then decisions and the criteria for judging them.