Launch marketing from scratch
We define the audience and the offer, choose the channels, prepare the foundation and start promotion.
Your marketing partner
We work out how your business can win clients steadily — and take on the execution
Situation analysis → Forecast → Work plan → Execution → Result
Challenges
What we help with
We step in at any stage: from the very first launch to scaling a business that already works.
Make client acquisition more effective
We find the growth points, tie every action to a metric and make the flow of enquiries steady.
Launch a new line of business
We shape the positioning, prepare the launch plan and bring in the first clients.
Strengthen your own team
We bring in the missing specialists and hand them the execution of the service areas you choose.
Goal
How we win clients
We build the whole customer journey step by step: from the first touch to repeat purchases and referrals to other clients.
Strategy
We define the target audience, the strengths of the product, the value proposition and the ways to communicate it.
Touchpoints
We put your offer where your audience looks for information, compares options and makes decisions.
Interest
We get the value of your offer across and connect it to your customers' needs.
Trust
We show the experience, results and proof that help a customer decide.
Enquiry
We create simple steps that turn interest into an enquiry.
Sale
We set up enquiry handling so customers get a quick answer and move steadily towards a purchase.
Retention
We build communication after the purchase so customers come back and recommend the company.
Capabilities
What exactly we do
After reviewing your situation, we define the scope of work and bring in the service areas that will help you reach your goal.
What we take on
01
Strategy development
We analyse the business, product, audience and competitors, set goals and draw up the implementation plan.Learn more →02Social media management
We plan, create and publish content, manage your social media channels and analyse how the audience responds.Learn more →03Marketing analytics
We collect data from advertising, social media and sales, find growth points and show which actions deliver results.Learn more →04Advertising launch
We build ad campaigns and creatives, reach the target audience and optimise the cost of acquisition.Learn more →05AI tools integration
We introduce tools that automate repetitive tasks, content creation, data analysis and enquiry handling.Learn more →Approach
How we work
A continuous cycle of improvement
We plan the changes, put them in place, evaluate the result and adjust the next steps based on data.
How the work is structured →- 01
Setting goals and tasks
We define the result the business needs and what stands in the way of it today.
- 02
Execution and control
We launch the agreed actions and control quality at every stage.
- 03
Results analysis
We compare actions with data and find where results are lost.
- 04
Conclusions and adjustments
We reinforce what works, change what does not and start the next cycle.
Cases
Problems we have solved
Results in real projects
We assemble the right set of solutions for each situation and work until the result can be measured.
Accounting services company
- Before
- 81 people in the company. Marketing activities were not working, the brand had little visibility on social media, and the team was overloaded with routine tasks.
- What we did
- Development of a marketing strategy with educational content → Optimisation of internal processes and standardisation of procedures → An AI assistant to automate report preparation → Active management of social media
- Result
- +15%Revenue
A network of art schools in St Petersburg
- Before
- The network had six branches and two shared Yandex Direct campaigns. Few enquiries came in. The advertising structure did not separate branches or types of classes, even though courses for children, courses for adults and master classes met different customer needs.
- What we did
- Analysed the existing campaigns → Built new campaigns split by branch → Added geographic targeting → Separated courses for children, courses for adults and master classes
- Result
- −19.4%Cost per lead over the month
Women's outerwear manufacturer
- Before
- 948 people in the company. They had worked on wholesale supply and decided to move into the retail market with their own brand and online sales.
- What we did
- Analysis of the market and the target audience → Development of the brand concept and positioning → Setting up social media accounts (Instagram, TikTok, VK) → Development and launch of an online store → Launch of sales on marketplaces → Advertising campaigns and influencer collaborations → AI chatbots for customer service → Development of a pricing policy and loyalty programmes
- Result
- +31%New clients
What sets us apart
How we differ from others
You set the business goal. We help you reach it.
A business goal instead of a marketing brief
You tell us what should change in your business. We turn that goal into specific tasks and a scope of work.
The whole customer journey instead of one tool
We analyse every stage from the first contact to the purchase and find where changes will have the biggest effect.
Execution instead of recommendations
We take responsibility for carrying out the agreed plan and coordinating every specialist involved.
Data instead of templates
We build on your product, audience, economics and real business data instead of copying someone else's playbook.
Working towards results instead of a one-off launch
We agree the marketing metrics up front and keep improving the solution until the agreed result is reached.
Team
Who is responsible for the result
Each service area is led by a specialist with 10+ years of experience
We work as a permanent team: specialists lead their own service areas, and a project manager unites their work around a single goal.
Strategist
Analytics and strategy.
Marketing lead
Meaning and decisions.
Content manager
Planning and execution.
FAQ
Questions
Before we start
With a free 30-minute consultation. We review your current situation and goal, identify the first growth points and propose a work plan with an indication of the cost.
You can start with one specific service. Before we begin, we assess how it relates to the other stages of winning clients and agree the scope of work.
The cost depends on the task, the scope of work and the length of the project. We determine the exact amount after reviewing your situation.
Yes. We agree the areas of responsibility up front and join the service areas you want to strengthen or hand over to us entirely.
We work with businesses all over the world.
It depends on the task and the starting situation. As a rule, the first visible results appear within the first month. After the review we draw up a work plan and forecast the results.
First step
Get started
Review my situation
In a free 30-minute consultation we will review your situation, identify the first growth points and propose a work plan with a cost estimate.
info@unicornsmarketing.com