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Unicorn'sMarketing

About

One team is responsible for the whole system.

We bring specialisms together around a shared goal, make responsibility explicit and show the logic behind our decisions.

Business strategist at Unicorn's MarketingMarketing lead at Unicorn's MarketingContent analyst at Unicorn's Marketing

Approach

Our principles

01

Context first

We do not propose an action until we understand its place in your task.

02

Data supports the decision

Metrics are there for the next choice, not for the report.

03

Connections matter more than activity

We check how the service areas support one another.

04

The work is transparent

We record what was done, what changed and what comes next.

Team

Roles built around your task

Business strategist at Unicorn's Marketing

Strategist

Analytics and strategy.

Marketing lead at Unicorn's Marketing

Marketing lead

Meaning and decisions.

Content analyst at Unicorn's Marketing

Content manager

Planning and execution.

Working with clients

Decisions stay clear

  1. We make responsibility explicit

    It is clear who prepares the data and who makes the decisions.

  2. We show how the work goes

    We explain not only what was done, but why.

  3. We agree the next step

    Each cycle ends with a clear decision.