Business owners
when you need to understand what to focus your marketing on.
Service
Strategy
We define the focus, connect business goals with decisions and set the overall logic of your marketing.
Who it's for
When this service area helps
Teams
when there are many tasks but no shared priorities.
New lines of business
when a product needs clear positioning.
Situation
Problems we work on
- Decisions are made without a common focus.
- Channels operate in silos.
- The team understands the audience and the priorities differently.
What we do
How the work unfolds
The scope depends on the task and the context available.
We review the context
We gather the goals, constraints, available data and current activities.
We define the focus
We refine the audience, the value and the marketing tasks.
We build the system
We connect the customer journey, channels, content and evaluation criteria.
We record the decisions
We document the priorities for the next cycle.
What the client gets
Materials for the decisions ahead
- A defined focus and priorities
- A description of the audience and its needs
- The logic of the customer journey
- A system of channels and touchpoints
- Criteria for testing decisions
Questions
About this service area
Yes. We agree the scope of work and the limits of responsibility before we start.
Available data, a description of the product, current materials and the context of past decisions.
We will check whether it helps you make decisions and concentrate on the missing links.
Related services
What supports this service area
Next step
Let's discuss your task
The service is already chosen. Add some context for a focused conversation.
info@unicornsmarketing.com