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Unicorn'sMarketing
A purple figure stepping forward from a row of pale ones

Case

Recruitment agency

Industry: RecruitmentTimeframe: Since 2023

Before

Recruitment agency

150 employees. The market was changing, competition was growing, and clients' expectations of speed, flexibility and convenience had shifted — the company began to lose ground.

What we did

  1. A comprehensive analysis: interviews, market research, a marketing audit and process analysis

  2. Development of a marketing strategy

  3. Website update and adaptation to the new product matrix

  4. Launch of social media marketing and targeted advertising

  5. CRM guidelines and working standards

  6. An AI assistant for sourcing and assessing candidates

  7. Automation of budgeting and HR project management

Results

+18%

New clients

+22%

Upsells

+27%

Inbound traffic

+25%

Leads from the website and social media

+9%

Lead-to-deal conversion

-18%

Deal cycle

Services used

The service areas worked together

Client review

Alexander Yang

I saw the market changing and understood that we needed to change too. Thanks to our work together, we have not only adapted but can also see where the company is heading next.

Alexander Yang, company head

Next step

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