Case
Food delivery in Phuket
In two months the content production budget fell 2.5 times. Organic enquiries grew by 8% and repeat orders by 13%.
Industry: Food deliveryTimeframe: 2 months
Before
Content was costing too much
Shoots and production of materials were costly. Once the cost of acquiring a client through advertising was factored in, the old content model did not pay off. Posts went out about once every two weeks.
What we did
We rebuilt content production
Developed a new content model built on the client's own materials
Reduced the dependence of publications on new shoots
Established a regular publishing rhythm: from 0.5 to 3 posts a week on average
Results
More activity on a smaller budget
2.5× less
The whole content production budget was reduced
+8%
Organic enquiries
+13%
Repeat orders
Services used
The service areas worked together
Next step
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