Case
An outstaffing company in St Petersburg
Over four months the cost per lead fell by 72.9% and conversion rose by 1.29%.
Industry: OutstaffingTimeframe: 4 months
Before
The website and advertising needed an update
The company had a website and two Yandex Direct campaigns. The campaigns had not been updated for more than four months. The task was to improve enquiry generation and bring the advertising in line with the company's current lines of work.
What we did
We updated the website and the advertising structure
Analysed the website
Drew up and implemented a plan of changes to raise conversion
Built new advertising campaigns for the current lines of work
Split the campaigns by region and profession
Results
The cost per lead fell over four months
−72.9%
Cost per lead
+1.29%
Conversion
Services used
The service areas worked together
Next step
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