Case
A dental clinic in Moscow
In six months 369 new patients came. Repeat visits grew by 17%, and conversion from a drawn-up treatment plan to payment rose by 11 percentage points.
Before
Patients and revenue were declining
For six months the clinic had recorded a decline in patients and revenue. We needed to understand the whole patient journey: from choosing a clinic and the first enquiry to discussing a treatment plan and coming back for another visit.
What we did
We updated the promotion and the handling of enquiries
Analysed the clinic's competitors, services and prices
Studied the website, advertising, CRM, correspondence and calls
Developed a marketing strategy
Updated the website and advertising campaigns
Drew up a map of contacts with potential patients and scripts for sales and upsells
Results
Changes over six months
New patients
Repeat visits
Conversion from a drawn-up treatment plan to payment
Services used
The service areas worked together
Next step
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